systems, branding, print design
Crooked Media is a digital media company, that makes a wide variety of political content from a liberal standpoint.
The goal of this brand redesign was to “democratize the brand,” a phrase which in this context means to shift the voice of the brand away from its founders and toward the average employee. This shift was needed due to the company’s intense growth since it’s founding in 2016, to now include a much broader selection of digital content, and a larger staff with more creatives, women, and people of color than ever before.
Key areas to design include Web, Corporate, and Promotional Presences, plus an innovative new product: the Crooked Year in Politics.